UNFI Canada

What they do / scale evidence

Official Concord Field Sales posting (datePosted 2026-09-14): Concord, ON L4K 2N1; York Region territory (Vaughan, Richmond Hill, Markham, Newmarket, Mount Albert, Keswick); onsite; Full Time 6-month contract. Official About copy on that posting: 29,000+ employees across 50 Distribution Centers. Official careers Canada location list also names Concord, Richmond, and St. Laurent. A 2025-06-26 Wayback capture of official unfi.com/ca/en/locations.html names Concord Distribution Center at 8755 Keele Street, Concord, ON L4K 2N1; Richmond Distribution Center | UNFI Produce at 153-12757 Vulcan Way, Richmond, BC V6V 3C8; and Saint-Laurent at 6600 Thimens Boulevard, Saint-Laurent, QC H4S 1S5.

EDI offering / current environment

Official careers: Concord, ON L4K 2N1 onsite Field Sales Representative (Contract) covering York Region; job duties include submitting new and existing account information into the UNFI information system, maintaining existing accounts, developing new business, and addressing operational issues. Official careers Canada locations also name Richmond and St. Laurent. Live unfi.com/ca/en/locations.html and the official Canada supplier inquiry form returned Incapsula interstitials from this worker on 2026-09-18. Wayback 2025-06-26 captures of those official pages name the three Canadian DCs and say a representative will contact a new-supplier inquiry. A third-party B2BE page previously described cloud EDI automation; that URL returned HTTP 404 on 2026-09-18. Treat B2BE as an incumbent footnote only — not current first-party fact for the opening.

Likely problem

Supplier onboarding and operational exceptions after Concord, Richmond, and Saint-Laurent when a field-sales submit into the UNFI information system is not enough.

Who they serve / likely owner

Unnamed owner of supplier onboarding / UNFI information-system exceptions. Existing packet names Adeel Fudda, SVP Corporate CIO, from LinkedIn only — official pages do not name him.

Tangentia angle

Qualify exceptions on the official Concord / Richmond / Saint-Laurent list and the UNFI information system the field-sales posting already names. Open on first-party careers language. Do not open with the B2BE 404 case or invent an EDI owner.

Opening question

“Your official Concord careers posting lists Concord, ON L4K 2N1 and a Field Sales Representative covering York Region (Vaughan, Richmond Hill, Markham, Newmarket, Mount Albert, Keswick) who submits new and existing account information into the UNFI information system—who owns supplier onboarding and operational exceptions after Concord, Richmond, and Saint-Laurent when that field-sales submit is not enough?”

Opportunity / relationship context

Open the official Concord Field Sales posting. Ask who owns supplier onboarding and operational exceptions after Concord, Richmond, and Saint-Laurent when the UNFI information-system submit is not enough. Use the B2BE case only as a 404 incumbent footnote. Do not invent an EDI owner or treat Adeel Fudda as first-party fact.

Focused person