Company 03 · EDI research
Designer Brands Canada
Footwear / retail supplier ecosystem
Public signal
Requires X12 850, 860, 856, 832, and 997; public FAQ names IBM/Sterling Commerce VAN and common vendor ASN failures.
What they do / scale evidence
National DSW/Designer Brands vendor network; public requirements describe production vendor EDI.
EDI offering / current environment
X12 4010/VICS vendor EDI; IBM/Sterling Commerce VAN is named in the FAQ.
Likely problem
ASN accuracy, retailer compliance, and incumbent-provider or mapping friction.
Who they serve / likely owner
Vendor Relations / Compliance / EDI; supplier EDI or integration lead.
Tangentia angle
Managed onboarding, 850/856/860 mapping, GS1/UCC-128 support, ERP integration.
Opening question
“Your public DSW requirements make the 856 and 860 operationally decisive—where are ASN exceptions and vendor-style mappings being resolved today?”
Opportunity / relationship context
Target Canadian footwear/apparel suppliers entering or expanding with Designer Brands; use the public 856 failure modes as the discovery agenda.
Focused person
Denny HogbenSenior Director, Supply Chain / Logistics / Vendor Relations / EDIPublic profile explicitly describes EDI, ERP implementation, vendor compliance, and supply-chain ownership.Sources · observed Public vendor requirement; observed 2026-09-16
Primary public EDI researchresearch · supports: Requires X12 850, 860, 856, 832, and 997; public FAQ names IBM/Sterling Commerce VAN and common vendor ASN failures.Official Designer Brands parent website captureofficial-site · supports: Visual cover only; the EDI research record remains tied to the cited account sources.Official company websiteofficial-site · supports: Company identity and website evidence.Company LinkedIncompany-linkedin · supports: Company identity and public organization context.Denny Hogben LinkedInperson-linkedin · supports: Public profile explicitly describes EDI, ERP implementation, vendor compliance, and supply-chain ownership.